Founded and developed by Dream Studio, Bad B Beauty is a bold, beauty-focused brand built from concept to e-commerce and retail expansion. Launched in 2021, the brand was created with a strong, distinct identity centered around confidence, femininity, and a playful edge.
Through fully organic growth and a visually driven digital presence, Bad B Beauty was picked up by Dolls Kill in 2023—highlighting the strength of its branding, content, and overall market positioning.
From brand concept and product development to digital experience and content strategy, every stage was intentionally led to create a cohesive, recognizable, and highly engaging brand.
With a strong emphasis on visual identity and storytelling, the brand was built to stand out in a saturated beauty market—combining distinct branding, elevated creative direction, and consistent digital execution to drive awareness and growth.
Through fully organic growth and a visually driven digital presence, Bad B Beauty was picked up by Dolls Kill in 2023—highlighting the strength of its branding, content, and overall market positioning.
From brand concept and product development to digital experience and content strategy, every stage was intentionally led to create a cohesive, recognizable, and highly engaging brand.
Founded and developed the brand from initial concept through e-commerce launch and retail expansion
Created full brand identity, including name, logo, visual direction, tone, and positioning
Designed packaging and product concepts in collaboration with manufacturers and designers
Sourced and developed products while managing manufacturer relationships and production
Designed and built the full Shopify website, including all visuals, assets, and user experience
Produced and directed all content, including product, lifestyle, and social media visuals
Managed all social media strategy, content creation, and organic growth
Wrote and developed the brand blog Confessions of a Bad Bee, blending brand storytelling with beauty and lifestyle content
Oversaw backend operations, including product setup, integrations, and platform management
How We Helped
“Launched in 2021 and organically grew into a retail brand carried by Dolls Kill — built entirely through branding, content, and creative direction.”
Don't Just Take it From
Us
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