Founded and developed by Dream Studio, Bad B Beauty is a beauty-focused brand built from concept to market with a strong emphasis on confidence, femininity, and bold self-expression. Launched in 2021, the brand was created with a distinct identity designed to stand out in a highly competitive beauty landscape.
Through strategic branding, compelling content, and a visually driven digital presence, Bad B Beauty achieved fully organic growth and was picked up by Dolls Kill in 2023—demonstrating the strength of its brand positioning, creative direction, and market appeal.
Every stage of the brand's development was intentionally led, including brand strategy, product development, packaging, e-commerce, content creation, and digital marketing. The result was a cohesive and recognizable brand experience that connected with its audience and drove sustained engagement.
By combining elevated creative direction, thoughtful storytelling, and consistent execution across all touchpoints, Bad B Beauty successfully built awareness, cultivated a loyal community, and established a strong presence within the beauty industry.
Founded and developed the brand from initial concept through e-commerce launch and retail expansion
Created full brand identity, including name, logo, visual direction, tone, and positioning
Designed packaging and product concepts in collaboration with manufacturers and designers
Sourced and developed products while managing manufacturer relationships and production
Designed and built the full Shopify website, including all visuals, assets, and user experience
Produced and directed all content, including product, lifestyle, and social media visuals
Managed all social media strategy, content creation, and organic growth
Wrote and developed the brand blog Confessions of a Bad B, blending brand storytelling with beauty and lifestyle content
Oversaw backend operations, including product setup, integrations, and platform management
How We Helped
“Launched in 2021 and organically grew into a retail brand carried by Dolls Kill — built entirely through branding, content, and creative direction.”
Don't Just Take it From
Us
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