Founded and creatively led by Dream Studio founder Ellie Burnett, Bad B Beauty is an independent beauty and lifestyle brand built around confidence, femininity and unapologetic self-expression.
From the original concept through product development, packaging, e-commerce and marketing, every touchpoint was intentionally developed to create a distinctive and recognizable brand experience.
Through bold creative direction and fully organic growth, Bad B Beauty cultivated a loyal community and expanded into retail with Dolls Kill in 2023.
Developed the brand concept, name, positioning, voice and visual identity
Led product development, sourcing, packaging and manufacturer relationships
Designed and built the complete Shopify e-commerce experience
Directed product photography, campaigns and social-first content
Led social media strategy, storytelling and fully organic community growth
Expanded the brand into retail through a partnership with Dolls Kill
Our Role
Launched in 2021 and organically grew into a retail brand carried by Dolls Kill - built entirely through branding, content, and creative direction.
Don't Just Take it From
Us
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